Logos are made to identify. When you think of Coca-Cola, Target, You Tube or Red Bull - what image pops into your mind? Through the use of images, icons and symbols - logos identify something in a simple way. Our aim was to create something simple and recognizable. Something distinct, not like all the rest, and memorable.
Grace. Our name means "the free and unearned favor of God." There is nothing we can do to make God love us more; there is nothing we can do to make God love us less. We are saved by grace through faith in Christ Jesus. This is the heart of being a Gospel community. As God’s grace reaches more and more people through our life together in Christ, there will be great thanksgiving, and God will receive more and more glory. Read: John 1:17; Ephesians 2:8; 2 Corinthians 4:15; 9:8; 12:9.
Shield with Cross. The shield is the Christian symbol for "faith." Our faith is in the substitutionary death of Jesus on the cross for the sin of the world. We are made right with God by faith in His sacrifice, not by obeying religious laws or moral codes. Through this faith we become disciples of Jesus, sons and daughters of the Father, and the dwelling place of the Holy Spirit. We take up the shield of faith to extinguish all the flaming arrows of the evil one; we defend the faith that was handed down to us from the saints; and we gladly share the faith with others. Read: John 1:12-13; Galatians 2:6; 3:26; Ephesians 6:16; 1 Peter 1:5; Hebrews 11:1-12:3; Jude 3.
Keys. The keys are the Christian symbol for the "kingdom of God." They represent the authority of Jesus Christ over sin, death, and the devil. Jesus gives the keys to His kingdom to everyone of His followers. He commissions us to continue His mission and ministry in the power of the Holy Spirit, declaring the kingdom of God is here, free, and accessible to everyone who repents and believes in Him. Read: Matthew 10:7-8; 16:19; 28:18-20; Mark 1:15.
Northridge. This is the name of the beautiful public park located on the north side of our campus. We are grateful for the privilege to love and serve the surrounding community. The name also signifies Grace as the northern most expression of the loving family of interdependent churches extending the kingdom of God together along the Broadway Corridor. As Grace is planting the seeds of the Gospel around Northridge, so is the Gathering around Midtown and our emerging church plant around River North.
Red. This is the seasonal color of the church calendar known as "Pentecost." Red symbolizes the person and ministry of the Holy Spirit. It is the color of mission and a reminder that we have been clothed in power to help people meet Jesus. Red is also a very distinct color for a church logo - further distinguishing our identity as: a Gospel community making disciples and developing Kingdom leaders to live on mission.
Together, these symbols express a dynamic blend of old and new, welcome and boldness, hope and security. We feel this makes the Grace logo both meaningful and memorable. You can even draw the different parts on a napkin as you explain the Gospel to someone.